1: Social Media

What is Social Media?

Social media is web based user generated content. This means that you can put something onto a website that others can comment on, add information to and interact with. It differs from the original use of websites as they did not allow the user to alter the content of the site in any way. Old websites were like the Encyclopaedia Britannica, unchangeable except by experts. New media websites are like Wikipedia, within reason anyone, expert or otherwise, can alter the information portrayed. It can be very useful for promotion and marketing and best of all, it is usually free!

What is a Blog?

A blog, short for ‘web log’ is a type of website. They often contain information from an organization or individual on recent events, and are usually updated weekly or daily. These regular entries can be commented upon by visitors to the site. There are at least 50 million blogs out there, so if you are going to use one, make sure yours is interesting, useful and regularly updated. If you do not think you have the capacity for regular updates, just use your existing website. Other types of blog include audio blogs, known as ‘podcasting’ and photo blogs.

The most popular blogs are www.blogger.com/, www.googleblog.blogspot.com and www.wordpress.com/ They all come with instructions on how to create and personalise your blog.


This site is made using WordPress. Learn how to make your own site here.

Projectbook slideshow on Social Media:


Twitter (www.twitter.com) is a cross between text messaging and blogging, where users are prompted to answer the question, “What are you doing?” in 140 characters or less. To write is to ‘tweet’. A tweet is an under 140 character phrase, comment or link. You can set up Twitter feeds in the name of the organisation or as an individual, it needs to be updated very regularly.

To set up a Twitter feed first go to www.twitter.com

Below where you log in is a box which says ‘New to Twitter? Join Today’

Twitter front page

When you log into Twitter for the first time this is what you will see

Enter your name and email details. Then choose a Twitter name. For this project that is @BuildingsinNeed.

Each individual or organization has their own username, which starts with an ‘@’ sign, followed by their Twitter account name. For example, Opportunity Peterborough is displayed as @thefutureisyou

By clicking the word “Follow” under another user’s name, you sign up to receive other people’s updates. People who choose to follow your updates are your “Followers”. If you wish to reply to them put @and their username. These tweets can only be seen in the feeds of those who follow both of you. If you want your post to be visible to all write something else in front.

Not in others feeds (but still visible on your home page) @buildingsinneed@thefutureisyou Hello!

Visible to all your followers: @buildingsinneed Hello @futureisyou.

You can see when people mention you and when they have replied by clciking the @ symbol on your home page.

If you like what others are saying, you can re-Tweet their posts by adding the letters “RT” in front of their username and copying and pasting their Tweet into your status. For example, RT @thefutureisyou means you are re-tweeting something Opportunity Peterborough has already posted. You can also send hidden direct messages if the person you are sending a message to follows you. You need to go to the DM button on their page to do this.

You can find out more here: http://twitter.com/about

Great blogs on using Twitter for the Heritage sector:

Adventures in Heritage Blog:







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Buildings in Need Twitter Feed

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